I love ice cream, creme brulee, bread and cheese cake.  But if there is one food that is the ultimate temptress for me…french fries!  My young adult daughters, who’s metabolism is still at its peak, order these tempting creations regularly when we venture out.  It is nearly impossible for me to resist pirating one to savor!  So bad for the waist, but so damn good on the tongue.

This is a TV commercial from France for McCain Frozen Fries.  The scenario comes very close to a true daydream that invades my grey matter while the little crispy piece of heaven melts in my mouth! (Maybe mine is a little more intense  McCain Fries (TBWA/ Paris created) brings a fun look at what woman may be thinking while indulging!

What do you think about while eating your ultimate temptation?

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That’s right!  The little crunchy chocolate cookie with the cream filling I grew up with is a century old.  

To celebrate Oreo is turning to Facebook as part of their fun!  It’s a great way to promote, advertising and interact with fans and potential fans.  With over 23 million fans/likes…it’s gonna be a festive year.  Each day they are choosing a “Birthday of the Day” follower to highlight!  That persons picture is posted on the actual profile pic.  You can also send a friend a special message with “Say it with an Oreo” app, find recipes, see commercials and take a peek at the Moments gallery!

I love the free, whimsical aspect to this promotion which will no doubt win them more followers.  With multiple types of Oreos to choose from, I must say my personal favorite…DOUBLE STUF!  Almost impossible to keep them in the house!  And yes, I do like to take them apart and eat them.  Do you and which is your favorite?

Image via Wikipedia

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ATM’s are a convenience that we interact with on a weekly basis.  They have become a necessary evil with the fast pace lives we all live.  ATM’s allow us to access our money with ease from any and all banks, 24 hours a day, whether we are customers of that bank or not.  As long as we are willing to pay!  The fees are an accepted requirement on the customers part ranging from $1.25 to as high as $5.00 per transaction.  Personally I HATE paying the fees.  Most people to whom I’ve had a conversation with regarding the invasive fees hate them as well. But, do you hate them enough to spend 30 seconds watching a commercial to offset the fee?  Free ATMs NYC has created and implemented this very idea in Brooklyn NY last month as a test.  It seems to be well received and they are will be launching throughout the country by the end of the year.  They have already signed 2 advertisers and talking to several more!

The way it works is like any other ATM transaction.  Before the process of withdrawal or deposit begins, you will have the option to “opt out” of the fee by agreeing to view a commercial.  A CNN Money article reports “Americans have spent about $4 billion on fees charged at non-bank ATMs this year, paying an average of $2.10 for each transaction, according to TowerGroup.”

So ask yourself, how much do you dislike those fees?  Personally I think it’s a GREAT idea and yet another niche place to get a consumers attention and expose them to your product.  When I first learned of urinal advertising I thought it was a bit over the line!  The next time I had to utilize the ladies room at a local restaurant I changed my mind to… BRILLIANT!   ATM advertising is a win-win-win for the bank, the advertiser and the consumer. Now, I wish there was a way around dry cleaner fees?

What are your thoughts?  Would you pay the fee or watch a commercial?

Here’s a great way to combine efforts with two different mediums…Facebook and billboards.  The business Facebook page has become just more the element in a media mix for businesses.  Coming from the billboard industry, I definitely find great value in that medium.

Robbins Brothers Jewelers has some great messages out there!  Jewelers are certainly no strangers to billboards, but Robbins Brothers are using this medium in a creative way to drive people to their Facebook page. They are not recreating the wheel, they are playing off the strength of emotion and the core of their business…engagements!    Not only does it bring in new customers and once they’ve committed to their purchase they’ve now gained a lifelong client!

Have you seen some great billboards?  Send them our way!

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This is a great way of tying to a highly successful app/game like Angry Birds!  I will admit, I’m guilty of downloading, playing and getting angry at the levels.  It’s a great way to pass the time, or become obsessed.  I enjoy the game as a past-time.  Have you played?

Google Chrome, a wonderful search engine with high speed, has launched a TV commercial/campaign using these “actors”.  Very creative and smart riding the coat tails of such a successful entity.  I use Google Chrome, Safari and Firefox.  They all have their advantages and draw backs.  Chrome is not widely accepted which makes working on certain websites impossible.  The frustration becomes a bit much when you are a business working on timelines.  I would love your thoughts!!  Which search engine is your favorite and why?

What here as well!  Media Post!

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This week on Mosaic Monday we’ll take a tour of the top 10 Funniest TV Commercials to date per ADWEEK!   Most of the commercials are a bit older, but awesome!  There are ten listed within this article.  It is worth clicking on and viewing!  Below is one of the examples from Apple.  We want to know which one is your favorite?

ADWEEK article to view!

This week we’ll highlight two radio commercials that I love!  They both have to do with healthcare and are very creative!  There are many different directions a business can take when it comes to their creative message.  Sincerity, storyline, conversational, strong emotion pull and humor are some of the approaches.  Humor is one that definitely can make the message memorable!  Remember,  in my post The Brain and Memory it’s all about turning what you hold in short term memory into long term!  See what you think?

Harvard Health Radio Commercial

PHS Radio Commercial

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I don’t want to post too many of the same mediums in a row but….this one is awesome!!  It is a commercial made in France but is accompanied by English.  It has action, passion, humor….A MUST SEE!  If only all TV commercials had these elements?  Read an interview with the actor who played the bear below from Adweek. Which ones do you remember?

Interview with the Bear!

On our Mosaic Facebook Page we are launching a new element sure to be fun, informative and useful!  Website Wednesday!  Every Wednesday we will pick a category or topic.  The we want YOU to let us know which website is your favorite to find such a thing!  Post your opinion on our page and attach the link to the site!  You’ll share and learn about everyone’s best kept secrets   You may discover a site you never knew existed!!

Here’s our planned calendar to start:

Oct. 19 – Children

Oct. 26 – “How to…”

Nov. 2 – Sports Stats

Nov. 9 – Restaurants

Nov. 16 – Recipes

Nov. 23 – Holiday decorations

Nov. 30 – Shopping

With more to come!  Now you tell us….what categories are YOU looking for?

We love our friends at CenturyLink!  They keep Mosaic connected to the world!