This layout appeared in my Coastal Living Magazine.  It is for Acura.  One page shows the outside of the vehicle and the second reflects what the car can carry!  With one look this advertising print ad conveys the value of the Acura RDX!  I would say the demographic target of Coastal Living would be woman 35+.  Immediately impressing the ability for this product to house all the treasures I may need or want to transport is fantastic!

What do you think?  Are you influenced by print ads such as this?

Related articles

• Acura ZDX, Acura MDX and Acura RDX: Known for Its Quality and Uniqueness (athingforcars.com)
• Acura uses Twitter to hashtag spam hundreds (webinknow.com)

Here at Mosaic, we work with Virginia Broadcast Solutions as a one of their media buying partners.  We’ve placed a Distracted Driving campaign for VDH.  It is a focus and should be!  Many great elements are working to ensure the message about distracted driving gets out in force.

Impact Teen Drivers has a website with great resources and information!  They also have their own YouTube channel.  Videos about DD, parents who have lost children and a contest to create a great “message” for the cause!  It’s called Create Real Impact and there is real cash involved! Go to their website to vote until May 15th on the best message proposed.  Check out the Impact Teen Drivers Facebook Group and  Twitter!

Take a look at a humerous, yet disturbing look at the effects of distraction in a professional setting!  Good stuff!  What are your thoughts?

CLICK HERE TO WATCH VIDEO!

Related articles

• Study: Distracted Driving Strongest with Girls, Older Teens – Auto Insurance News (news.onlineautoinsurance.com)

The new craze!  Pinterest is taking social networks by storm.  To date it’s the 3rd largest social site according to Experian Hitwise.  The report state, what is somewhat a “no brainer”…woman are the obsessed!  If you’ve been in the woods or just emerged from a hermit lifestyle, here is a quick summary:

“Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.

Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.” -Pinterest

I’ve joined the cult to see what the fuss is about.  I can definitely see the allur, especially for woman!  We are emotional beings and the “pins” are filled with fun, purpose and feeling.  Not to mention all the elements in our lives that have meaning.  Fashion, family, passions and food!  It’s been a lot of fun…sharing and connecting.  I’ve yet to see the great value for business.  Unless you are, hard core, marketing to woman!  I am only putting my toes in the water of this new social media giant.  I don’t like the fact that there is no Free app for my iPad…

I need to know what you think?  Are you “pinning”?  Tell me what your thoughts are.  What you like, don’t like and how a business could reach you in the Pin-osphere?

Visit my Pinterest page.  Let me know your thoughts?

Related articles

• How To Transform A Facebook Account Into A Pinterest Pinboard (firebellymarketing.com)
• A Pinterest Phishing Attempt (dougpete.wordpress.com)
• Pinterest climbs to number three (in the US), next to Facebook and Twitter (technologytell.com)

Since the day of tom foolery just passed…I thought it might be fun to look at some Web hoaxes.  Seems Google has a lot of time on their hands  Make sure to click the link below to see more fun and….foolery.  Which is your favorite??

10 Amusing Hoax Ads for April Fools’ Day

Related articles

• April Fools’ Day Pranks By Brands (englishblog.com)
• April Fools’ Day 2012: The Best Pranks from Around the Web (newsfeed.time.com)
• 10 Awesome April Fools’ Day 2012 Videos, In Case You Missed Them (socialtimes.com)

This week, one for my girls!  The Newport Beach Film Festival celebrates the history of film.  They are utilizing television and radio to promote the event from April 26-May 3.  The television creative shows an iconic dancer…a muse stepping out from an old film into the new world.  It is a bit of a ride because her stage is a busy highway.  This keeps your eyes on the film wondering if the cars and motorcycles racing by this graceful creature, swerving and screeching would collide.  Finally art over takes destination and the travelers stop to witness the beauty.

Tell me, what do you find beautiful?

Related articles

• Mosaic Monday – Cartier! (mosaicmoment.com)

For those of you who love the app allowing you to insert the “squirrel” into any photo your heart desires.  Here’s an app that’s more… animated!  The movie The Lorax has hit the theaters with Danny Devito as the principle characters voice.  As with most anything these days, there’s an app for that!

The Lorax official app lets users turn friends into the mustached forest guardian by taking a saved image and adding the mustache to the picture.  Or take a new photo and position the mustache to fit properly.  You can post the images to FB or Twitter.  You can also hold the phone in front of your mouth and, as you speak, a full-screen Lorax mouth moves along with the words.  Pretty great way to expand the branding of the movie!  Especially since younger and younger people are smartphone users or have iPods.

Good fun……and worthy of a Mosaic Monday mention.

Related articles

• Official Lorax App fills mustache app gap (news.cnet.com)
• The Lorax Mustache You A Question (themactrack.com)

This is gorgeous!  I saw it for the first time this morning during Good Morning America!  It was, WOW!  Cartier launched this mini movie on a global level!  It’s absolutely beautiful!  It will be interesting to see how it’s used in the coming weeks.  MediaPost article highlights some of the details.

This is must see!  What do you think?  It maintains the luxurious brand that Cartier is known for!

Related articles

• One for the ladies: L’Odyssée de Cartier (thegoodthebadandugly.wordpress.com)

My apologies for taking a week (or 2) from Mosaic Monday.  I was traveling and relaxing….a well needed break!

MetLife has partnered with the Peanuts gang for a few years now but the recent commercials, including the one that appeared in the Super Bowl are a cut above!  The one featured here I viewed during the Oscar‘s last night and loved!  It brings a sense of nostalgia for those of us who grew up with the Peanuts but takes place in the new corporate world.

What makes it worthy of a Mosaic Monday mention? As a consumer, I remember who the business is and what the message is conveying!  Creating and producing a funny or memorable commerical is one thing.  But maintaining the message and purpose while doing so is not an easy task.  Did you remember the message?

Related articles

• Super Bowl!! (of course) Mosaic Monday (mosaicmoment.com)
• Animation Monday: Animated Super Bowl Ads 2012 (youngsblog.com)

The Super Bowl for me isn’t about football…it’s about advertising!  Agencies usually pull out all the stops in creativity and edginess.  It’s a BLAST for those of us who work in the field.  Not so much to duplicate or mimic…but to appreciate great creative!  (Ok, we may borrow a couple of ideas…)

Which were some of my favorites?  The M & M’s commercial was well done and cute.  As were the Coke Cola polar bear commercials.  I think those were certainly geared more to woman.  Some of the best were the VW “The Dog Strikes Back” commercial.  The Honda CR-V “Matthew’s Day off”….Ferris Bueller!  Awesome.  Of course the Budweiser commercials are always good, except for the launch of the new Platinum.  Those were pretty flat.  The Doritos “Man’s Best Friend” commercial was great!  AND it was created by a JMU SMAD alumni!  GO DUKES!!!  The Chevy “Apocalypse” commercial was fantastic as was the Chrysler with Clint Eastwood.  And of course I have to make mention of the handsome John Stamos in the Oikos Yogurt commercial!

Let us know which one was your favorite!  Oh…and congrats to the Giants!

This is a handy little app!  There are a few of these flashlight apps, I have two on my iPhone.  It literally turns your phone into a light!  This one is fun, has lots of settings and options.  This version is free!  It has certainly come in handy for me!

Another app that I use on a regular basis is White Noise.  There is a free version and the upgraded version for $1.99.  You can choose from the ocean, wind, waves, crickets, fan…Just about anything that allows you to slumber well.  I’ve grown accustom to a soft sound allowing me to drift off to dreamland and this app is just the ticket!

What apps have you found useful?

Related articles

• Mosaic Monday – Dragon Dictation (mosaicmoment.com)
• Mosaic Monday – New App!! (mosaicmoment.com)
• 5 Essential iPhone Apps for Filmmakers (hanyanber.wordpress.com)