This week, one for my girls!  The Newport Beach Film Festival celebrates the history of film.  They are utilizing television and radio to promote the event from April 26-May 3.  The television creative shows an iconic dancer…a muse stepping out from an old film into the new world.  It is a bit of a ride [...]

art · Communication · Creative · Newport Beach Film Festival · TV

This week we’ll highlight two radio commercials that I love!  They both have to do with healthcare and are very creative!  There are many different directions a business can take when it comes to their creative message.  Sincerity, storyline, conversational, strong emotion pull and humor are some of the approaches.  Humor is one that definitely [...]

Advertising · Creative · Marketing and Advertising · Memory