CAT | Call to action
12
Mosaic Monday – Doritos Cool Ranch
No comments · Posted by Catherine Maino in Branding, Call to action, Mosaic Monday
http://youtu.be/5we4VCl-af0 We all knew it was coming….Who out there has tried one?? Taco Bell is not my “kind” of food, being a vegetarian and all but I’ve heard the new Doritos Cool Ranch tacos are amazing! This commercial is an easy one to apply the BIDD. But, let’s review, shall we? Business recall: the product [...]
Advertising and Marketing · Dorito · Doritos Cool Ranch · Taco Bell
8
Mosaic Monday – Distracted Driving
No comments · Posted by Catherine Maino in Call to action, creative, Mosaic Monday, Social Media, TV
Here at Mosaic, we work with Virginia Broadcast Solutions as a one of their media buying partners. We’ve placed a Distracted Driving campaign for VDH. It is a focus and should be! Many great elements are working to ensure the message about distracted driving gets out in force. Impact Teen Drivers has a website with [...]
27
Mosaic Moment – Dance & Film
No comments · Posted by Catherine Maino in Call to action, Communication, creative, Mosaic Monday, Radio, TV
This week, one for my girls! The Newport Beach Film Festival celebrates the history of film. They are utilizing television and radio to promote the event from April 26-May 3. The television creative shows an iconic dancer…a muse stepping out from an old film into the new world. It is a bit of a ride [...]
art · Communication · Creative · Newport Beach Film Festival · TV
28
Mosaic Monday – Met Life & Peanuts!
No comments · Posted by Catherine Maino in Branding, Call to action, creative, Mosaic Monday
My apologies for taking a week (or 2) from Mosaic Monday. I was traveling and relaxing….a well needed break! MetLife has partnered with the Peanuts gang for a few years now but the recent commercials, including the one that appeared in the Super Bowl are a cut above! The one featured here I viewed during [...]
Academy Award · MetLife · Mosaic Monday · Peanuts · Super Bowl · Super Bowl advertising
29
Logistics for the Heart Gala 2012
No comments · Posted by Catherine Maino in Call to action, Networking
It was a pleasure working last year on the executive committee along side the American Heart Association to plan Heart Gala 2011. This year yours truly is heading up a fantastic committee! Logistics! How lucky did I get? My team and I get to plan the party. The location will be at Farmington Country Club [...]
This is cool! Google recently launched What do you love? website. It works like a search engine…on steroids! Once in you simply type in what you love! For example, I typed in wine This is what it brought back: You can find wine nearby, see pictures of wine, search wine on the move (mobile app), [...]
19
Mosaic Monday!
1 Comment · Posted by Catherine Maino in Branding, Call to action, Social Media, Woman
Mosaic Mondays highlights creativity in media!
19
Say What You Mean, Mean What You Say!
10 Comments · Posted by Catherine Maino in Call to action, Communication, creative
I’ve lived by this phrase all my life. My partner exhaustively disagrees with me but since my relocation this mantra has taken on new intensity. When it comes to the more southern part of our country it has become apparent that meaning what you say has a very different application. I reluctantly shared my experiences [...]
14
Social marketing and change!
No comments · Posted by Catherine Maino in Branding, Call to action, Communication, Social Media
Social marketing is becoming more and more sought after as part of the media mix for our clients. Twitter, Facebook, LinkedIn, blogging….all can be extremely valuable to a business. However, just as in traditional marketing it is important to understand the differences, use each one to it’s strength and observe the proper “etiquette” of each [...]
