While browsing my Coastal Living magazine a few months ago, I came across this full page ad.  Definitely caught my eye…for a few reasons.  One, the simplicity of the image.  All too often business/clients forget the human brain has challenges retaining multiple messages or images.  Tell me one thing!  You then have a fighting chance [...]

Advertising · Coastal Living · Marketing and Advertising · QR code · Texas

Every Monday I like to examine messages used in media.  Television, outdoor, print, radio, social media and more.  It’s an entertaining look at what advertisers and agencies focus on when it comes to their creative.  In a past blog we discussed “3 is the Key” when it comes to success in advertising.  One of those [...]

Advertising · Marketing and Advertising · Mosaic Monday

From the Life is a Gag website….here’s some real fun in marketing.  Taking a chance, thinking differently and actually implementing such ideas are most often way out of an advertisers comfort zone.  But what an impact it could have if given the opportunity! Below are two examples of how pushing that line benefits a business.  [...]

Advertising · Creative

I cannot decide if I like this Speed Stick commercial or it weighs too much on the creepy side.  In my book a couple elements are concrete; the target demo is men, older woman will pretty much hate it (due to the naivety and inferred intellectual level of the young female in the ad), but the drive [...]

Creative · Super Bowl · TV · Twitter

Here’s a creative and unexpected avenue to advertise!  I was recently on a flight back to VA from MI.  Aboard the US Airways flight I pleasantly requested a Diet Coke from the flight attendants fully stocked cart.  Once my request was fulfilled I noticed this napkin. Accompanying my refreshment was an advertisement from Hilton Garden [...]

Advertising · Diet Coke · US Airways

I saw this for the first time this weekend.  No graphics, no voice-over….it caught my attention.  I could not pull my eyes away!  What was I waiting for?  Some comic element to surprise?  Some horrific happening to jolt me into the product message?  Captivated, I watched the entire commercial and smiled at the end.  Southern [...]

Creative · southern comfor · Television · TV

From 30 years ago to a video posted 3 weeks ago!  YouTube continues to be the destination for most of us looking for information and entertainment!  Adweek has a short video to show us a quick glimpse into each of the top 20! <object id=”flashObj” width=”652″ height=”367″ classid=”clsid:D27CDB6E-AE6D-11cf-96B8-444553540000″

Adweek · Video · YouTube

Great marketing combining brands by Procter & Gamble!  I had to post this one for my own little heart pull.  Recognizing what Mom’s think and feel as we watch our children travel through life, even the Olympics, is a great way to earn our loyalty.  Not an easy task! What commercials have you seen during [...]

2012 Summer Olympics · Mother · Olympic · Olympic Games · Parenting · Procter & Gamble

This is amazing!  It’s a great promotional tool for Samsung.  The creation of music is wonderful….and watching David Beckham isn’t painful Tell us what you think? Related articles Samsung’s new ad with David Beckham inspires four nearly-identical headlines (web.blogads.com)

Communication · Creative · David Beckham · Ode to Joy · Samsung · Samsung Galaxy Note · YouTube

One of our wonderful production partners, Andy at Appeal Productions emailed a car commercial to me and his two partners.  You’ll notice while watching, no brand name is mentioned.   So here was Andy’s question;  ”Is this a smart play on the East & West Coasts where people tend to drive Toyotas or Hondas? Can [...]

Advertising · Forbes · Ford Motor Company · General Motors