Wheat Thins new “humorous” approach.  Is this unique? Yes.  Is it somewhat memorable? I guess.  Does it hit the target for reaching an audience?  I would say no.  Is it creepy???  You tell us! Related articles Healthier crackers put to the test

Wheat Thins

I cannot decide if I like this Speed Stick commercial or it weighs too much on the creepy side.  In my book a couple elements are concrete; the target demo is men, older woman will pretty much hate it (due to the naivety and inferred intellectual level of the young female in the ad), but the drive [...]

Creative · Super Bowl · TV · Twitter

My daughter Courtney forwarded this commercial to me via one of her SMAD classes at JMU.  This is less of a “judgement” call on effectiveness and message content and more of a guilty pleasure in advertising.  This commercial would most certainly catch my attention!  So…I’d say the demo target is….woman??  Your thoughts?  :)   Related [...]

Advertising · James Madison University · Maino · Marketing and Advertising

I saw this for the first time this weekend.  No graphics, no voice-over….it caught my attention.  I could not pull my eyes away!  What was I waiting for?  Some comic element to surprise?  Some horrific happening to jolt me into the product message?  Captivated, I watched the entire commercial and smiled at the end.  Southern [...]

Creative · southern comfor · Television · TV

From 30 years ago to a video posted 3 weeks ago!  YouTube continues to be the destination for most of us looking for information and entertainment!  Adweek has a short video to show us a quick glimpse into each of the top 20! <object id=”flashObj” width=”652″ height=”367″ classid=”clsid:D27CDB6E-AE6D-11cf-96B8-444553540000″

Adweek · Video · YouTube

Great marketing combining brands by Procter & Gamble!  I had to post this one for my own little heart pull.  Recognizing what Mom’s think and feel as we watch our children travel through life, even the Olympics, is a great way to earn our loyalty.  Not an easy task! What commercials have you seen during [...]

2012 Summer Olympics · Mother · Olympic · Olympic Games · Parenting · Procter & Gamble

One of our wonderful production partners, Andy at Appeal Productions emailed a car commercial to me and his two partners.  You’ll notice while watching, no brand name is mentioned.   So here was Andy’s question;  ”Is this a smart play on the East & West Coasts where people tend to drive Toyotas or Hondas? Can [...]

Advertising · Forbes · Ford Motor Company · General Motors

Here at Mosaic, we work with Virginia Broadcast Solutions as a one of their media buying partners.  We’ve placed a Distracted Driving campaign for VDH.  It is a focus and should be!  Many great elements are working to ensure the message about distracted driving gets out in force. Impact Teen Drivers has a website with [...]

Distracted driving · Impact Teen Drivers

This week, one for my girls!  The Newport Beach Film Festival celebrates the history of film.  They are utilizing television and radio to promote the event from April 26-May 3.  The television creative shows an iconic dancer…a muse stepping out from an old film into the new world.  It is a bit of a ride [...]

art · Communication · Creative · Newport Beach Film Festival · TV

This is gorgeous!  I saw it for the first time this morning during Good Morning America!  It was, WOW!  Cartier launched this mini movie on a global level!  It’s absolutely beautiful!  It will be interesting to see how it’s used in the coming weeks.  MediaPost article highlights some of the details. This is must see!  What [...]

Cartier · Communication · Creative