I cannot decide if I like this Speed Stick commercial or it weighs too much on the creepy side.  In my book a couple elements are concrete; the target demo is men, older woman will pretty much hate it (due to the naivety and inferred intellectual level of the young female in the ad), but the drive [...]

Creative · Super Bowl · TV · Twitter

Here’s a creative and unexpected avenue to advertise!  I was recently on a flight back to VA from MI.  Aboard the US Airways flight I pleasantly requested a Diet Coke from the flight attendants fully stocked cart.  Once my request was fulfilled I noticed this napkin. Accompanying my refreshment was an advertisement from Hilton Garden [...]

Advertising · Diet Coke · US Airways

When I was a young mother I spent a few years of my sales career in the direct sales industry.  Most people parallel ”direct sales” to Mary Kay.  Mary Kay has a great name and excellent products. I chose a jewelry company to share my experience.  When I was involved in the industry we use to call [...]

Advertising · Facebook · marketing

One of our wonderful production partners, Andy at Appeal Productions emailed a car commercial to me and his two partners.  You’ll notice while watching, no brand name is mentioned.   So here was Andy’s question;  ”Is this a smart play on the East & West Coasts where people tend to drive Toyotas or Hondas? Can [...]

Advertising · Forbes · Ford Motor Company · General Motors

This layout appeared in my Coastal Living Magazine.  It is for Acura.  One page shows the outside of the vehicle and the second reflects what the car can carry!  With one look this advertising print ad conveys the value of the Acura RDX!  I would say the demographic target of Coastal Living would be woman [...]

Acura · Acura RDX · Advertising · Creative

Since the day of tom foolery just passed…I thought it might be fun to look at some Web hoaxes.  Seems Google has a lot of time on their hands  Make sure to click the link below to see more fun and….foolery.  Which is your favorite?? 10 Amusing Hoax Ads for April Fools’ Day Related articles [...]

April Fools Day · Google · YouTube

This week, one for my girls!  The Newport Beach Film Festival celebrates the history of film.  They are utilizing television and radio to promote the event from April 26-May 3.  The television creative shows an iconic dancer…a muse stepping out from an old film into the new world.  It is a bit of a ride [...]

art · Communication · Creative · Newport Beach Film Festival · TV

Communication

ATM’s are a convenience that we interact with on a weekly basis.  They have become a necessary evil with the fast pace lives we all live.  ATM’s allow us to access our money with ease from any and all banks, 24 hours a day, whether we are customers of that bank or not.  As long as we [...]

Creative · Marketing and Advertising

Here at Mosaic we feel fortunate to have Brian Chandler as our Public Relations associate.  He is working with ChildFund International and we’d like to spread the word! Facebook ‘Likes’ Can Earn the Chance to Visit a Child in Need Across the Globe Richmond, Va. – June 13, 2011 – The average Facebook user spends [...]

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