I am seeing more and more of these beauties popping up! Having worked in the radio industry for a decade I’m very familiar with Car Wraps. What is better than a mobile billboard? You’ve seen your local radio stations “vehicles” about town no doubt. Like this Bud Light example, they are always bright and flashy! […]
Automotive, dating, gaming and entertainment are just a few of the many categories that have increased their television advertising spend in 2014 and seen a jump in their website traffic. Some had shown a 30%+ increase in their web traffic when marrying internet advertising with television campaigns. The majority of the dollars went to cable. […]
It cannot be ignored any longer. Smartphones are having a fast and hard effect on how we shop. Store traffic is down, but when people do visit a “brick and mortar” store they are spending 27 minutes more within the store. According to Chuck Martin at MediaPost (and Euclid) store visits dropped but the percentage of […]
Adweek’s Top 5 commercials of the week are out! Included is the US vs Aliens with Samsung, Nike and Jordan showing respect to retiring Derek Jeter, falling asleep with Ikea, “Rudy’s Dream” of how college football should be and of course, Dancing Naked from VH1. Which is your favorite? Related articles Michael Jordan (and […]
Pushing the envelope to catch the listener/watchers attention is nothing new. We encourage our clients to break out of their “comfort zones” to take a risk when it comes to the message. Yes a risk means it could fail….but the opposite could elevate your brand beyond measure! Naked Dating a new TV show on VH1 […]
Analyzing commercials is a fun for me as just watching them. Again looking at that BIDD – Business recall, Impact/memorable, Demo target and Direction. The ads are from BMW, Greenspace, DTAC, Guinness and Samsung. Here are Adweek‘s top 5 commercials….which is your favorite? Vote here!
Buzzfeed did something brilliant. “If Women’s Roles in Ads Were Played By Men,” They did a gender reversal on 3 national TV commercials to show how ridiculous men would appear doing the things they have woman doing. Query, if it’s ridiculous for men, why isn’t it for woman?? The advertisers are GoDaddy, Hardee’s/Carl’s Jr. and […]
Curious about opinions of Content Marketing? “What Anchorman 2 taught us about content marketing.” Can Social Media be responsible for a rise in eating disorders? “Social Media Blamed for Rise in Eating Disorders” While enjoying a little time on line, do you feel hijacked? “Do consumers really like when advertisers hijack their screens?” Grab […]
I’ve been hearing the buzz about this commercial. I haven’t sought it out but as luck would have it I was exposed to it last night while enjoying a drink at my favorite watering hole. I was not able to hear the audio so my exposure was simply visual. I doubt interjecting the audio would […]
I must admit….the Motorola “Lazy phone” is by far my favorite. But then again….I love humor in advertisements. Which ones is yours? Watch them all….click here! Related articles Smartphone Ads Infiltrate YouTube, Led by Moto X’s Lazy Phone ‘Lazyphone’ Is a a Youtube Hit!