While browsing my Coastal Living magazine a few months ago, I came across this full page ad.  Definitely caught my eye…for a few reasons.  One, the simplicity of the image.  All too often business/clients forget the human brain has challenges retaining multiple messages or images.  Tell me one thing!  You then have a fighting chance [...]

Advertising · Coastal Living · Marketing and Advertising · QR code · Texas

Wheat Thins new “humorous” approach.  Is this unique? Yes.  Is it somewhat memorable? I guess.  Does it hit the target for reaching an audience?  I would say no.  Is it creepy???  You tell us! Related articles Healthier crackers put to the test

Wheat Thins

A good friend of mine forwarded a blog post from Portlands Finest Advertising Blog about a local shoe store using Facebook well!  How are you using your Facebook biz page? When a patron enters this shoe store and makes a purchase, the owner encourages that customer to take a picture of their new shoes!!  Assuming [...]

Facebook · Pinterest

A new email app is waiting for you Gmailers!  Mailbox is suppose to allow you to easily categorize your inbox to simplify reading that for some, can become an endless part of their day.   The Mailbox app is not active as of yet.  But you can download the app to be on the list! [...]

App Store · iPhone · Mailbox

http://youtu.be/5we4VCl-af0 We all knew it was coming….Who out there has tried one??  Taco Bell is not my “kind” of food, being a vegetarian and all but I’ve heard the new Doritos Cool Ranch tacos are amazing! This commercial is an easy one to apply the BIDD.  But, let’s review, shall we? Business recall: the product [...]

Advertising and Marketing · Dorito · Doritos Cool Ranch · Taco Bell

Every Monday I like to examine messages used in media.  Television, outdoor, print, radio, social media and more.  It’s an entertaining look at what advertisers and agencies focus on when it comes to their creative.  In a past blog we discussed “3 is the Key” when it comes to success in advertising.  One of those [...]

Advertising · Marketing and Advertising · Mosaic Monday

From the Life is a Gag website….here’s some real fun in marketing.  Taking a chance, thinking differently and actually implementing such ideas are most often way out of an advertisers comfort zone.  But what an impact it could have if given the opportunity! Below are two examples of how pushing that line benefits a business.  [...]

Advertising · Creative

I cannot decide if I like this Speed Stick commercial or it weighs too much on the creepy side.  In my book a couple elements are concrete; the target demo is men, older woman will pretty much hate it (due to the naivety and inferred intellectual level of the young female in the ad), but the drive [...]

Creative · Super Bowl · TV · Twitter

My daughter Courtney forwarded this commercial to me via one of her SMAD classes at JMU.  This is less of a “judgement” call on effectiveness and message content and more of a guilty pleasure in advertising.  This commercial would most certainly catch my attention!  So…I’d say the demo target is….woman??  Your thoughts?  :)   Related [...]

Advertising · James Madison University · Maino · Marketing and Advertising

Here’s a creative and unexpected avenue to advertise!  I was recently on a flight back to VA from MI.  Aboard the US Airways flight I pleasantly requested a Diet Coke from the flight attendants fully stocked cart.  Once my request was fulfilled I noticed this napkin. Accompanying my refreshment was an advertisement from Hilton Garden [...]

Advertising · Diet Coke · US Airways