Mosaic Moment | …on life, marketing and more!

Aug/14

7

Mobile Shopping, the White Elephant

It cannot be ignored any longer.  Smartphones are having a fast and hard effect on how we shop.  Store traffic is down, but when people do visit a “brick and mortar” store they are spending 27 minutes more within the store.  According to Chuck Martin at MediaPost (and Euclid) store visits dropped but the percentage of […]

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Adweek’s Top 5 commercials of the week are out!  Included is the US vs Aliens with Samsung, Nike and Jordan showing respect to retiring Derek Jeter, falling asleep with Ikea, “Rudy’s Dream” of how college football should be and of course, Dancing Naked from VH1.  Which is your favorite?   Related articles Michael Jordan (and […]

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Jul/14

16

Mosaic Moment – Dancing Naked for VH1

Pushing the envelope to catch the listener/watchers attention is nothing new.  We encourage our clients to break out of their “comfort zones” to take a risk when it comes to the message.  Yes a risk means it could fail….but the opposite could elevate your brand beyond measure! Naked Dating a new TV show on VH1 […]

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Analyzing commercials is a fun for me as just watching them.  Again looking at that BIDD – Business recall, Impact/memorable, Demo target and Direction. The ads are from BMW, Greenspace, DTAC, Guinness and Samsung.  Here are Adweek‘s top 5 commercials….which is your favorite?  Vote here!            

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Mar/14

20

Sex sells, but at what cost?

Buzzfeed did something brilliant.   “If Women’s Roles in Ads Were Played By Men,” They did a gender reversal on 3 national TV commercials to show how ridiculous men would appear doing the things they have woman doing.  Query, if it’s ridiculous for men, why isn’t it for woman?? The advertisers are GoDaddy, Hardee’s/Carl’s Jr. and […]

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Curious about opinions of Content Marketing?  “What Anchorman 2 taught us about content marketing.”   Can Social Media be responsible for a rise in eating disorders?  “Social Media Blamed for Rise in Eating Disorders” While enjoying a little time on line, do you feel hijacked?  “Do consumers really like when advertisers hijack their screens?” Grab […]

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I’ve been hearing the buzz about this commercial.  I haven’t sought it out but as luck would have it I was exposed to it last night while enjoying a drink at my favorite watering hole. I was not able to hear the audio so my exposure was simply visual.  I doubt interjecting the audio would […]

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I must admit….the Motorola “Lazy phone” is by far my favorite.  But then again….I love humor in advertisements.  Which ones is yours?   Watch them all….click here! Related articles Smartphone Ads Infiltrate YouTube, Led by Moto X’s Lazy Phone ‘Lazyphone’ Is a a Youtube Hit!

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This is frickin’ adorable!  Oreo certainly know their demographic and the way to reach them….with emotion!  Just a quick review this week. PERFECT!! Related articles How To Make Oreo Cheesecake Bars Oreo Chocolate Chip Cookie Nutella Brownie Bites

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Love it, hate it or find it walking a bit too close to the line of decorum…..the “Ship My Pants” campaign by Kmart was hot.  Media talked about it, news stations publicized it…..and it was the topic of conversation around the water cooler!  An interesting fact, I personally had not be witness to the commercials but the individuals I spoke […]

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